We carefully select the farmers, producers and artisans with whom we work according to the values that form the backbone of our social vision. All of the products we sell are made by small producers, artisans, weavers, farmers, and craftswomen and men who pride themselves on the quality of their products. Not only do these producers make a product of exceptional quality, they also have a social conscience at the heart of their work.
In their artisanal, labor of love and non-industrial approach, each producer represents not only his or her local legacy and tradition, but, through the hope for better livelihood and a peaceful coexistence that bridges the cultural and religious divides, a springboard to an inspiring future.
We look to the strategy and needs of our partner, small scale, artisanal Arab producers and Arab women in particular, for our inspiration and challenge. We form strong ties with each producer, bringing foresight, deep functional expertise, and a practical approach to build capabilities and deliver real impact.